In 2024, Marbella hosted its first bullfight in nine years, featuring prominent matadors Morante de la Puebla, José María Manzanares, and Roca Rey. This event marked a significant return of the controversial tradition to the city, drawing a considerable crowd and reigniting local and visitor enthusiasm. The presence of these renowned matadors underscored the event’s importance, while also sparking renewed debates on animal rights and cultural heritage, highlighting the ongoing tension between tradition and modern ethical standards.